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About Reset. Restart: Your Customer Offer

Open to all UK business owners, our Reset. Restart programme is here to help you transform, future-proof or grow your business through the Covid-19 pandemic and beyond. This is one of 10 free webinars you can join as part of the programme to receive practical, jargon-free training and advice. Visit bl.uk/reset to find out more.
Your customers or clients want to know the story behind your organisation, what makes it stand out and why they should care. It’s why so many of the best businesses are putting brand at the heart of everything they do.

During this session, brand experts, Michael Murdoch and Robbie Dale will use their Story Cube formula to dissect the key questions you need to consider when building the foundations of your brand. The session will be interactive and will equip you with useful exercises to consider when thinking about selling and pitching with ease.

This workshop will cover:
  • introduction to the Value Proposition Canvas
  • the art of market research
  • how best to understand your audience
  • techniques to refine your brand strategy.

About your speaker

Michael Murdoch:
Michael founded The House branding and marketing agency in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world. https://www.linkedin.com/in/mjmurdoch/

Robbie Dale:

Robbie is a creative director and writer with nearly 20 years’ experience who was named in both the inaugural BIMA Hot 100 and Drum Digerati for his input into the British digital marketing industry. https://www.linkedin.com/in/robbiedale Visit Story Cube’s website here.
Register here.

Event Overview

Event Organiser:

British Library

Event Date:

Tuesday 8th December 2020

Event Type:

10am - 12pm

Event Type:

Conference

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